Point Article

Ethnography is a research method made for investigating cultural practices, rituals, consumer behavior, routines and social norms. It helps our clients identify previously unseen opportunities...
Millennials present the greatest opportunity, but Automakers will need to market to specific sub-segments in order to increase EV adoption, say Ipsos’ John Kiser and Mark Essery.
We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape...
There’s no doubt that CX is a big business and it’s getting bigger. However, most would also agree that building and maintaining a good CX system that delivers real results is hard work. Years of...
In real life, when you can finish a thing in one step, who would spend more time doing it in two steps? But getting to the best concept is usually not easy. Ipsos InnoConstruct has found an efficient...