Point Article

The Essential Steps for Building and Maintaining a Best-in-Class Customer Experience Culture

There’s no doubt that CX is a big business and it’s getting bigger. However, most would also agree that building and maintaining a good CX system that delivers real results is hard work. Years of experience building thousands of CX programs across numerous industries and global markets give Ipsos a keen sense of why some wellintentioned CX programs fail. Ipsos here give comprehensive suggestions to build and maintain best-in-class customer experience.