Ipsos In China
Welcome to Ipsos.
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry. Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of € 1785.3 millionin 2015. With offices in 87 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos now ranks 1st in the Chinese market research industry. Entering China in 2000, Ipsos in China now has offices in 5 cities including Shanghai, Beijing, Guangzhou, Chengdu, Wuhan. Ipsos embraces the Worldwide Specialist Business Lines (WSBL) structure and Centre of Excellence (COE) structure which focuses on advertising (Ipsos ASI), marketing (Ipsos Marketing), media (Ipsos MediaCT), opinion & social (Ipsos Public Affairs), customer & employee relationship management (Ipsos Loyalty) and data collection and delivery (Ipsos Observer), and Auto, and Finance & Service. Each WSBL and COE is a business unit (BU).
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Our company adheres to industrial regulations and professional rules , like ESOMAR, ISO20252.
Your growth remains our business.