Ipsos Marketing helps clients to transform insights into their competitive advantage. We offer innovative contractual models to better manage Market Research money. We distribute insights real-time within clients organizations by leveraging technology and workshops. We integrate knowledge by combining various sources of insights.
Our specialists offer simple, intuitive solutions built on powerful philosophies and always linked to business outcomes. We help clients uncover people insights and motivations on their markets, innovate and build their brand portfolio, and maximise sales to get the best return on investments.
Ipsos Marketing operates through four global specialized practices:
• Market Understanding and Measurement (Marketing of Ipsos Marketing): understanding people, markets and brands to drive business growth
• In novation and Forecasting (Ipsos InnoQuest): helping clients maximize the ROI of their innovation initiatives and build profitable businesses
• Healthcare (Ipsos Healthcare): understanding experiences, motivations, interactions and influences of the pharma stakeholders
• Qualitative (Ipsos UU): understanding people around the world and “bringing life to life”