The IT/Telecom market is one the largest and most dynamic business sectors today. Along with fierce competition, market saturation and narrowing scope for product differentiation, it is undergoing rapid globalization. In this fast moving environment, it is essential for marketing strategies to successfully take on the challenges presented and reduce risks to a minimum while exploiting all opportunities to the full. A major factor towards achieving success is knowledge. Continual, up-to-date information, obtained through professional application-oriented market research, can provide the key to making the right decisions for the future.
Ipsos in Greater China has a specialized IT/Telecom research group to prepare sound groundwork for you upon which to base your decisions and rise to these challenges. This highly efficient team is composed of many experienced researchers and professional interviewing teams in Beijing, Shanghai, and Guangzhou, providing quality services to many international and China-based IT product/service companies. The team specializing in IT research is concentrated under one roof to supply precisely the data you require.
We employ a comprehensive mix of research tools and methods to fulfil a wide variety of requirements. We will tailor our approach to match your exact needs and analyse findings to reveal clear answers for you to implement in your marketing strategies.
More than 6 years of professional research around the country has paved the way for us to accompany your business with a comprehensive range of services through all phases of your product development and lifecycle assisting you to find the right domestic and international market strategies.
Our Tools Individual Solutions to Individual Questions
Ipsos in Greater China has just the right tools to give you the information you need, For example:
• Research on Product/Service Launches
• Customer Satisfaction Research
• Advertising Research
• Conjoint Measurement
• UE, UI Test
• Market Potential Analyses
• Customer Structure and Segmentation Analyses
• Competition Analyses
• General Market Observation, U&A, Brand Image Research etc.
Ipsos in Greater China conducts both qualitative and quantitative ad-hoc research, long term and tracking research depending on individual requirements. Depending on our client specific requirements, our services range from developing a research approach through to interpreting and presenting the findings and subsequently compiling recommendations for marketing activities.